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For bike-sharing and ride-hailing platform Hello Chuxing, 69.8% of users used its service through the corresponding Alipay mini program.
They are similarly effective as the mini programs on WeChat. WeChat now hosts 2.3 million mini programs, according to QuestMobile.Īlipay, which had 647 million MAUs in April, also hosts mini programs. Mobike was acquired by Meituan in April 2018, and some of its bicycles can only be unlocked by using Meituan’s standalone app. That’s despite efforts by Meituan to pull users into its own app. In all, 72% of Mobike’s traffic in April and 62.7% of Meituan’s was generated via WeChat mini programs said QuestMobile. Many companies now recognize that the major apps with the most active user base are essential to supporting their business. In the same month, ticketing platform Maoyan’s mini program accounted for 88.9% of its traffic, while secondhand housing platform Beike found 77.4% of its users via its WeChat mini app.
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Rather than downloading the full Tongcheng Travel app, the vast majority of its users just searched via Tongcheng’s WeChat mini program. Introducing them was good for WeChat too, because it meant users had even more reason to stay inside the application.Īccording to QuestMobile’s findings, Ctrip-backed Tongcheng Travel saw as much as 97.2% of its users access its listings via WeChat mini program in April.
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Mini programs that sit within a super app spare individuals the effort to download yet another standalone app. The report further breaks down that mini programs in WeChat had 681 million MAUs in that month, indicating that more than 70% of WeChat’s users tapped on at least one mini program icon in that period. Tencent’s WeChat is the most popular super app of them all in China, with 947 million monthly active users (MAUs) in April, according to data released by market research firm QuestMobile on Tuesday. The concept has taken root and is now a major source of traffic for many services and an effective way to access the massive user bases of China’s existing super apps. Tencent saw revenue climb 13% in the third quarter, the slowest growth since it went public in 2004, hurt by a regulatory crackdown that has impacted its games pipeline as well as its app updates.When WeChat introduced mini programs in 2017, it was a novel idea. Weixin will also start to allow users to pay with China’s digital yuan, Tencent said, as the country’s central bank steps up its push to develop its own digital currency. More than 700 million users have used Weixin mini programs tailored to combat the pandemic, such as ones used to book COVID-19 tests, the company said. Total transaction volumes via those programs grew 897% over the same period, it added. Weixin said at its annual developers conference in Guangzhou that the number of active mini programs operated by overseas merchants had more than tripled over the past two years.
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The mini programs – which look and operate much like apps on Apple Inc’s iOS and Google’s Android operating systems, but are less data intensive – are key to Tencent’s efforts to build its e-commerce operations. That represents a 13% increase from a year earlier, much slower than the 33% growth seen in 2020, according to previous figures released by Tencent. GUANGZHOU, China -China’s dominant messaging app, Tencent Holdings’ Weixin, known as WeChat outside the country, said on Thursday that average daily active users for its mini programs hit 450 million in 2021.
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